Implementation evaluation control

Stepping back and ready to evaluate Turned-up vodka

 Though it has been a joyous ride making up and deciding how to go about marketing this product, but will it actually work? The answer is no. during my SWOT analysis I realized that there are too many vodkas on the shelves already what makes my product different? Nothing really in the end it is still vodka and my promotion method of getting a rapper to promote it will pretty much die out and get lost in the minds of the people. Sooner or later another rapper that is much bigger than the last will promote another brand. In all truth At turned up we are not keen on selling dreams to young kids because that is what advertising for alcohol does because as adults we know that it gets us drunk and it is not as lavish as it looks. “Sustainable marketing goes beyond caring for the needs and wants of today’s customers. It means having concern for tomorrow’s customers in assuring the survival and success of the business, shareholders, employees, and the broader world in which they all live. Sustainable marketing provides the context in which companies can build profitable customer relationships by creating value for customers in order to capture value from customers in return, now and in the future.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 538). Providing great customer service ais number one on our list and to do that we chose to not put this on the market because of the simple fact it will fail. “in almost constant touch to make certain the customer stays satisfied. Success depends on building solid, long-term relationships with customers, based on performance and trust.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 414). The brand is week and our core customers already have set drinks they prefer. In other words the market is over saturated.  

Distribution

“Each distribution method involves a different level of reach and cost. Increasingly, marketers are blending several media into a total campaign concept. The length of the promotion is also important. If the sales promotion period is too short, many prospects (who may not be buying during that time) will miss it. If the promotion runs too long, the deal will lose some of its “act now” force.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 437). The distribution system turned up vodka is distributed to liquor stores worldwide from high end stores down to your local grocery stores.  This includes premium liquor distributors online to restaurants, bars and night clubs. In to days modern society with the rise of internet shopping we have also took a look at enterprises distribution methods.“In the mid-1990s Enterprise began expanding its distribution system by directly challenging Hertz and Avis in the on-airport market. A decade later, it had set up operations in 230 airports in North America and Europe. Then, in late 2007, Enterprise purchased the Vanguard Car Rental Group, which owned the National and Alamo brands. National focused on the corporate-negotiated rental market while Alamo served primarily the leisure traveler airport market.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 310). Though we will not come to your house and drop off our product we will make it available so you don’t have to search around town for a bottle of the best drink known to man.

Price

 We pride our selves on great customer service and the best drinking experiance at an affordable price.  We sell our bottle for a low price but we know we cant go lower than other premium drinks on the maket because that will diminish our brand. “Providing the fastest delivery, greatest assortment, and most services may not be possible or practical. The company and its channel members may not have the resources or skills needed to provide all the desired services. Also, providing higher levels of service results in higher costs for the channel and higher prices for consumers.  (ARMSTRONG/KOTLER, Marketing: An Introduction pg 322).  $19.99 for a bottle of our superior voka will cover the cost of shipping and advertising because even with a worthy opponent in the vodka industry we still need to cover our coast and as we all know it’s not cheap.  “As much as 20 percent of an average product’s price is accounted for by shipping and transport alone. This far exceeds the cost of advertising and many other marketing costs. American companies spent $1.4 trillion last year—about 10 percent of gross domestic product—to wrap, bundle, load, unload, sort, reload, and transport goods. That’s more than the national GDPs of all but 12 countries worldwide. What’s more, as fuel and other costs rise, so do logistics costs. (ARMSTRONG/KOTLER, Marketing: An Introduction pg 329)

Promotion

At Turned up our promotion is our sales team. They go out and find distributers for our product. Then from there our distributors become a part of our team. May sound complicated but everything is in order and we could not work without one another “Mutual services and duties need to be spelled out carefully, especially in franchise and exclusive distribution channels. For example, McDonald’s provides franchisees with promotional support, a record-keeping system, training at Hamburger University, and general management assistance. In turn, franchisees must meet company standards for physical facilities and food quality, cooperate with new promotion programs, provide requested information, and buy specified food products.  (ARMSTRONG/KOTLER, Marketing: An Introduction pg 324). We keep it simple or as simple as possible because again we know that things can get complicated. “Consumer and business marketing channels with even more levels can sometimes be found, but less often. From the producer’s point of view, a greater number of levels mean less control and greater channel complexity. Moreover, all of the institutions in the channel are connected by several types of flows. These include the physical flow of products, the flow of ownership, the payment flow, the information flow, and the promotion flow. These flows can make even channels with only one or a few levels very complex.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 314). Our major promotion will be like any other Vodka and that is free advertising with movies and music stars. We have a major deal with a rap artist that will promote this vodka in his songs and videos and in turn will give us a buzz. With the buzz circulating we will be obligated to bring more posters or deals to our brand with such a high demand. Other promotions will be in men's magazines like GQ and Esquire because sex sells. 

Target Marketing Strategy

If the company promises greater value, it must then deliver that greater value. Thus, effective positioning begins with differentiation—actually differentiating the company’s market offering so that it gives consumers more value. Once the company has chosen a desired position, it must take strong steps to deliver and communicate that position to target consumers. The company’s entire marketing program should support the chosen positioning strategy. (ARMSTRONG/KOTLER, Marketing: An Introduction pg 53)

So with that understood our target market is young adults from 21 to 30. We chose this wide rang because “we are the party” and 60 percent of young adults drink socially. The fact that young adults are still finding them self’s and experiencing life before they settle down with their family.  To determine this target maket we had to break down our research to have a deeper understanding. “Company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (target marketing). Some people think of marketing management as finding as many customers as possible and increasing demand. But marketing managers know that they cannot serve all customers in every way. By trying to serve all customers, they may not serve any customers well. (ARMSTRONG/KOTLER, Marketing: An Introduction pg 9) We work hard to bring the awareness of drinking responsibly that is why we have a warning on every bottle and a warning to call a local cab.

product

We don’t just sell vodka here at Turned-up and that is what sets apart from our competition. See everyone else sells vodka in a fancy bottle to make you feel special.  Yes Turned-up is a vodka but that is not what we sell, we provide an experience to our customers. Just like car companies make cars but they don’t sell cars they sell the driving experience that is like no other.“Product means the goods-and-services combination the company offers to the target market. Thus, a Ford Escape consists of nuts and bolts, spark plugs, pistons, headlights, and thousands of other parts.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 54). We offer finest quality vodka with a classic smooth taste which makes it rich in taste. Serves as a perfect drink on any occasion and are offered in cost effective prices. Turned –up is available in attractive bottle packaging in standard sizes. Turned- up vodka achieves its signature smoothness and character using the finest ingredients and an unrivalled level of craftsmanship. We harness the very best from the highest quality ingredients to create The World’s Best Tasting Vodka, to give our customers the best experience any other vodka can give. Like car companies we load our vodka with the finest features (ingredients). “Ford offers several Escape models and dozens of optional features. The car comes fully serviced and with a comprehensive warranty that is as much a part of the product as the tailpipe.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 54)

EOC:WEEK 10: Benefits VS Features

   We don’t just sell vodka here at Turned-up and that is what sets apart from our competition. See everyone else sells vodka in a fancy bottle to make you feel special.  Yes Turned-up is a vodka but that is not what we sell, we provide an experience to our customers. Just like car companies make cars, but they don’t sell cars they sell the driving experience that is like no other. 
      Every one knows that vodka will get you drunk or it is a pick me up from a stress full day now that is the benefit of vodka. But our vodka come with features with every sip every mix. our features is not our unique bottle but our drinking experience because we pride our selves on the drinking experience rather than just getting the product out there.
 "Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain. This supply chain consists of “upstream” and “downstream” partners. Upstream from the company is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. Marketers, however, have traditionally focused on the “downstream” side of the supply chain—on the marketing channels (or distribution channels) that look toward the customer. Downstream marketing channel partners, such as wholesalers and retailers, form a vital connection between the firm and its customers."(ARMSTRONG/KOTLER, Marketing: An Introduction pg 331)

    

SWOT analysis

“Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T) Strengths include internal capabilities. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 55)

Strengths

·         Quality of product

·         Good internal communication

·         a strong sense of purpose and the culture to support the purpose

·         Very passionate about product and products

·         Client base growing

·         Committed employees

Weaknesses

·         Lack of marketing experience.

·         New to the market

·         Struggle to meet dead lines

·         Lack of market research

·         No global customers

Opportunities

·         Similar products on the market are not as reliable or are more expensive

·         Loyal customers

·         Product could be on the market for Christmas and other holidays

·         Customer demand - have asked sales staff for similar product

·         New product that can be marketed in liquor stores.

Threats

·         Competition increasing

·         Many well-known brands

·         Market over crowed

·         Competitors have a similar product

·         Competitors have launched a new advertising campaign

·         Competitors have stronger brand names

·         Competitors have strong relationships with computer retailers

“Planning, implementation, and control. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 55)

objective

  At Turned up vodka our objective is to bring a quality drink to our customers while establishing great customer relations. Investing in the finest research to bring our customers what they want and look for in a premium Liquor. Building a relationship is our priority so we take pride In taking the best qualities from great companies and making them our own. “Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” It does this by investing heavily in research and design (R&D)” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 43). We are fully engaged; we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. When our customers feel this sense of belonging, our drink gives a break from the worries outside. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. We consider the future and without our customers we will have no future. That is why we truly believe that our customer comes first before our profits. “Businesses and products the company should consider in the future. Companies need growth if they are to compete more effectively, satisfy their stakeholders, and attract top talent. “Growth is pure oxygen,” states one executive. “It creates a vital, enthusiastic corporation where people see genuine opportunity.” At the same time, a firm must be careful not to make growth itself an objective.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 45)

Business Mission Statement

“Mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 40)

Our mission: to bring out the party animal of the human spirit – one person, and one cocktail at a time.

Selling vodka is simple and now a day it seems that every one is doing it, but at Turned-up we don’t sell vodka we sell the party. Our superb vodka has always been, and will always be, about quality. We’re passionate about sourcing the finest grapes and fermenting them with great care and love. Bringing to life the social butterfly in all our customers and encouraging them to drink responsible. Everyone has that party animal longing to emerge even if just for the night and Turned –up Vodka is here to let it roar. “A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create. Thus, McDonald’s mission isn’t “to be the world’s best and most profitable quickservice restaurant,” it’s “to be our customers favorite place and way to eat.” If McDonald’s accomplishes this customer-focused mission, profits will follow” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 41)

week 7 EOC: The Pitch

Turned Up Vodka is a premium American vodka, made from handpicked concord grapes to help bring an elegant drinking experience. Filtered through the finest crystals to enhance the quality to bring a smoother quality down to the very last drop.  

Turned up Vodka is one of the world’s Third vodkas made entirely from grapes. Turned up is made from top quality "Snap Frost" concord grapes. vodka has been made from natural and local source of fermentable sugars and starches. Tuned up creates an unexpected vodka experience Unlike grain, grapes don’t need heat to release their sugars, so Turned up uses cold maceration, cold fermentation, and cold storage processes. Until now, only top fine wine producers and Ciroc practiced this process. This technique further preserves its distinctive freshness and extracts a more flavorful combination of the fruit character. Turned up is as pure as vodka can be, but the quest for purity continued. As a final stage, the liquid is filtered through thousand year-old crystals. These crystals are found in very few places in the world. Uses only the purest water naturally filtered from an artesian well that draws from an aquifer 500 feet beneath the ground—sourcing water untouched by humans and pollutants. Turned up brings any party from 0 to 60 in a matter of minutes.  Because it is not a party with out it being turned up.

Week 6 EOC movie promotions

                There are many stand-alone movies that are coming out this summer movie season but still some that could not stand alone if movie profits depended on it. Oh wait it does. Many movies that will premiere this summer like Super-man will need no marketing strategy because the name sells its self. With a film like After Earth it may not be about a super hero everyone knows and love so they go for the big named actor like Will Smith and just his name sells the movie. Now a movie like Pacific Rim really needs a marketing strategy to maybe even break even at the theaters.  All this movie has is its special effects what they need to do is segment the market to find their target market. Instead of scattering their marketing efforts (the “shotgun” approach), firms are focusing on the buyers who have greater interest in the values they create best (the “rifle” approach). (Marketing: An Introduction pg 175). For this movie would target hard core gamers, tweens, and, science fiction lovers. Demographic factors are the most popular bases for segmenting customer groups. One reason is that consumer needs, wants, and usage rates often vary closely with demographic variables. Another is that demographic variables are easier to measure than most other types of variables. Even when marketers first define segments using other bases, such as benefits sought or behavior, they must know segment. (Marketing: An Introduction pg 175). I will play the preview to this movie on Cartoon Network’s Adult swim to bring in some cartoon fans. Also I will have it advertise on all the online games like World of War Craft, Star Craft and any other major SiFi game on line. That being said with marketing I would be heavy with establishing a toy that kids can play with. That will bring in the tween that have no school for the summer. Offering different products or using different marketing approaches for different age and life-cycle groups. For example, for kids, Oscar Mayer offers Lunchables, full of fun, kid-appealing finger food. For older generations, it markets Deli Creations, everything they need to create a “hot and melty fresh-baked sandwich in a microwave minute.” (Marketing: An Introduction pg 175).

Week 5 EOC: Social Networks and Job Hunting

Ah, social media, the wonderful World Wide Web, and hand held mobile devices have change the way we live and do business drastically in the last ten years. This change has come faster than any other technical advance before them. It not only change our lives it has change the way major companies market them self’s and how they hire new employees. Major companies like Jet Blue are hiring what they call brand ambassadors who go out and promote the brand. At times for free with gifts and free stuff from the companies. Sony used brand ambassadors to jump-start the launch of its new GPS camera, a high-tech device that draws on satellite tracking technology to let you record the exact location of every picture you take and later map them out online using Google Maps. Sony selected customer ambassadors who like to travel, take pictures, and blog. “This is a product with emerging technology and we really need to let consumers see people using it,” says Sony’s director of digital imaging. (Marketing: An Introduction for Education Management Corporation, pg 143). Another way this technology crazy has changed the human world is the job market. Jobs now are using social media to find candidates they seem fit for the job. In an article in the Wall Street Journal they state “More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena.” (Job Recruiters Turn to Facebook to Find Candidates - WSJ.com). Though this trend or new way of life may pose a threat to the way humans live and interact it is a wonderful tool for business. Social media helps companies reach out to their customers and make them feel wanted and appreciated. “Apple’s obsession with understanding customers and deepening their Apple experience shows in everything the company does. For example, a visit to an Apple retail store is a lot more than a simple shopping trip. Apple stores are very seductive places. The store design is clean, simple, and just oozing with style—much like an Apple iPod or iPhone. The stores invite shoppers to stay a while, use the equipment, and soak up all of the exciting new technology:” (Marketing: An Introduction for Education Management Corporation, pg 143). Oh the internet what an amazing thing it lets us connect to people we would normally never have the chance to connect with but when used wrong it can harm. When used for good it is amazing.

week 4: EOC consumer VS business to business

It may seem that business to business marketing may seem the same as business to consumer marketing, but in reality they are two separate entities. “Business to business marketing requires. It requires a deep-down understanding of customer needs and customer-driven marketing strategies that create superior customer value. But that’s about where the similarities end.” (Marketing: An Introduction for Education Management Corporation pg 158). Companies like GE are the supplier like the a company that sells food to a restaurant and the restaurant supplies the consumer. Now with companies that are business to business companies only sell in bulk. This makes for a more reliable customer base because with other businesses that are consumer based have the chances of the consumer not buying their project and sales may drop. “An average consumer buying a refrigerator might do a little online research and then pop out to the local Best Buy to compare models before buying one. In contrast, buying a batch of jet engines involves a tortuously long buying process, dozens or even hundreds of decision makers from all levels of the buying organization, and layer upon layer of subtle and not-so-subtle buying influences.” (Marketing: An Introduction for Education Management Corporation pg 158). But what is the better of the two? It’s hard to tell restaurants have to get there food from somewhere unless they have a slaughter house in the back and rail road companies don’t make their own trains so there for they go to the most reliable companies that makes trains. Like GE for example one would never know that most of their revenue comes from industrial consumers. “Most of GE’s business comes not from final consumers but from commercial and industrial customers across a wide range of industries. Beyond light bulbs and electronics, GE sells everything from medical imaging technologies, water processing systems, and security solutions to power generation equipment, aircraft engines, and diesel locomotives.” (Marketing: An Introduction for Education Management Corporation pg 158).  So in the end there is no fight between consumer and business to business marketing. You can say they are best friends because we the consumers buy the products on business makes and that business buys the best from another business to make us happy.

Week 3 EOC: My Demographics

I am Generation Y

Millennials (or Generation Y) the 83 million children of the baby boomers, born between 1977 and 2000. Born between 1977 and 2000, these children of the baby boomers number 83 million, dwarfing the Gen Xers and larger even than the baby boomer segment. This group includes several age cohorts: tweens (aged 9–12), teens (13–18), and young adults (19–32). One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks. A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging. Marketers of all kinds now target the Millennials segment, from automakers to political campaigns. However, the Millennials are bombarded with marketing messages coming at them from all directions. And rather than having mass marketing messages pushed at them, they prefer to seek out information and engage in two-way brand conversations. Thus, reaching these message-saturated consumers effectively requires creative marketing approaches.

Personally I do not agree with this description full heartily because yes I fall into the young adult subcategories but as a whole it is all wrong. Born in 1985 I did not have all the things that we have now. I had cordless phones and dial up. Yet I am very comfortable with technology and do feel it is a way of life now only for the simple fact that everything is leaning towards that way.

Week 3 EOC: Making Money for Good

As much as I like to bash Walmart for reasons of my own, like the bringing down of local businesses everywhere they do a lot for the community. It is always important for multibillion dollar companies to give back to the community because it builds great customer relations. Yet with that said not many know about these companies like Walmart giving back. In an article from NBCnes.com they reported that “Wal-Mart said most of its U.S. giving was in cash, about $250 million, vs. $22.9 million of in-kind donations…donations went to organizations including the National Teacher of the Year program, hospital aid group Children’s Miracle Network, the Salvation Army, United Way and food bank America’s Second Harvest….and  majority of donations are made at the local level by its 4,000 Wal-Mart and Sam’s Club stores to charities they pick.” http://www.nbcnews.com/id/17803920/ns/us_news-giving/t/wal-mart-keeps-spot-top-corporate-charity/#.UWw_BXfJhoU . No company will make in this business of making money if it was not for the consumer. We are the driving force behind any major business because we buy their goods and services. We as Americans may be gun hoe but we do care so to see someone giving back makes us feel better about buying their product. David Fray from frugalmarketing .com says “Not only is it a primary means for developing a powerful network but also it helps others in the process. People like to associate themselves with businesses that support causes, which help disadvantaged people in a meaningful way.”  http://www.frugalmarketing.com/dtb/charity.shtml .  giving to a charity not only builds great customer relations it also Increasing brand loyalty, Brand differentiation, Changing/strengthening brand image, and product awareness and visibility. “Knowing what motivates businesses to become sponsors can help you plan your approach to them. There are many business benefits of sponsorship” http://nonprofit.about.com/od/causerelatedmarketing/qt/sponsormotivation.htm

Week 2 EOC: Boston Consulting Group

 Video game makers have not dodged the recession at all but they are still in the game. Some may say that PC gaming will be the heavy hitter to knock the consoles out of the market, but is that really the answer? From a Boston Consulting approach the top main systems are still in good standings.  The approach is in terms of its market growth rate and relative market share. SBUs are classified as stars, cash cows, question marks, or dogs. If we take a close look PC gaming will be a star for the simple fact that all games will be up to date with graphics and content instead of waiting ten years for the next console. according to ING “Unlike with consoles, there is no one company that sets rules and says yes or no to everything that happens on the PC platform. It’s an open environment with plenty of options for nearly every kind of service…” (http://www.ign.com/articles/2012/12/21/why-pc-gaming-ruled-in-2012)Cash cow will be hand held systems like the Game Boy. The Game Boy leans more towards kids and that will always bring in the cash. From ABC News “Nintendo's Pocket Rocket With a half-million of these $100 handheld game units sold in its first week of introduction, Nintendo claims it to be the fastest-selling game system…”(http://abcnews.go.com/Technology/story?id=98471&page=1#.UWMIhZPnuok)Question marks would be PlayStation and Xbox consoles because as games like “Call of Duty” and “Madden” that allow online play true Fans will always stay loyal. "Most people who liked console games in the past still do today," says Alex Hutchinson, creative director of Ubisoft, "but they're also looking for a wider spread of experiences. I want some games I can play quickly after work or while the kids are asleep and have a short satisfying experience." (http://www.cnn.com/2012/11/09/tech/gaming-gadgets/console-gaming-dead). Not many dog in this fight other than Sony’s PSP, but diehard fans will be fans to the end Sales may decline but it will never go away.

Week EOC: Great Customer Service

                The time I felt the wonderful power of great customer service is when I stayed at the MGM Grand Signature. The stay made me feel like a king for a day but at first I felt a little weird. I booked the room online three weeks prior and on arrival I checked in at the gate, they took my name gave me a parking pass and called to the desk to let them know I was there. There was no parking I had to use valet and at first I was a little upset but then I said to myself “oh why the hell not I paid all this money hope they don’t expect a tip”. I pulled up bell hops opened the door asked for my bags when I told them “I got it” they responded “it’s our job we have to”. Shocked at the response I kind of felt like a big deal so I walked to the check in counter with my head held high but still a little confused on where they were taking my stuff. When I checked in I asked “what about my bags” and the lady at the counter replied “it will all be brought to you room”. The customer service was amazing I didn't have to a superstar to feel like one they treated me and everyone the same even those who bought the standard room. from the words of Armstrong and Kotler from Marketing: An Introduction for Education Management Corporation  pg. 14“Customer satisfaction depends on the product’s perceived performance relative to a buyer’s expectations. If the product’s performance falls short of expectations, the customer is dissatisfied. If performance matches expectations, the customer is satisfied. If performance exceeds expectations, the customer is highly satisfied or delighted.” That is actually what I got from them and will one day return. 

Week One EOC: My Voice

 As a filmmaker I see the world though a single lens. Everything is a film, everything is art. Film is not something that I love to do; it is something that I love to live. It is my life. After 7 years strong serving my country In the United States Military I pride myself with hard work and dedication to everything that I do. Making films is a passion not a job that is why I spend countless hours perfecting my craft because every Tom and Harry can pick up a camera but everyone cannot be an artist. HB Productions is a music video production company and will bring a whole new flavor to the game. I focus on the story not the flashiness you see today on MTV or BET. I am bringing the art back to videos. Reincarnating the narrative videos and paying homage to the greats of films, poets and Story tellers. I pride myself on my knowledge of film history, and my innovations to bring a song to life.