Distribution

“Each distribution method involves a different level of reach and cost. Increasingly, marketers are blending several media into a total campaign concept. The length of the promotion is also important. If the sales promotion period is too short, many prospects (who may not be buying during that time) will miss it. If the promotion runs too long, the deal will lose some of its “act now” force.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 437). The distribution system turned up vodka is distributed to liquor stores worldwide from high end stores down to your local grocery stores.  This includes premium liquor distributors online to restaurants, bars and night clubs. In to days modern society with the rise of internet shopping we have also took a look at enterprises distribution methods.“In the mid-1990s Enterprise began expanding its distribution system by directly challenging Hertz and Avis in the on-airport market. A decade later, it had set up operations in 230 airports in North America and Europe. Then, in late 2007, Enterprise purchased the Vanguard Car Rental Group, which owned the National and Alamo brands. National focused on the corporate-negotiated rental market while Alamo served primarily the leisure traveler airport market.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 310). Though we will not come to your house and drop off our product we will make it available so you don’t have to search around town for a bottle of the best drink known to man.