Implementation evaluation control

Stepping back and ready to evaluate Turned-up vodka

 Though it has been a joyous ride making up and deciding how to go about marketing this product, but will it actually work? The answer is no. during my SWOT analysis I realized that there are too many vodkas on the shelves already what makes my product different? Nothing really in the end it is still vodka and my promotion method of getting a rapper to promote it will pretty much die out and get lost in the minds of the people. Sooner or later another rapper that is much bigger than the last will promote another brand. In all truth At turned up we are not keen on selling dreams to young kids because that is what advertising for alcohol does because as adults we know that it gets us drunk and it is not as lavish as it looks. “Sustainable marketing goes beyond caring for the needs and wants of today’s customers. It means having concern for tomorrow’s customers in assuring the survival and success of the business, shareholders, employees, and the broader world in which they all live. Sustainable marketing provides the context in which companies can build profitable customer relationships by creating value for customers in order to capture value from customers in return, now and in the future.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 538). Providing great customer service ais number one on our list and to do that we chose to not put this on the market because of the simple fact it will fail. “in almost constant touch to make certain the customer stays satisfied. Success depends on building solid, long-term relationships with customers, based on performance and trust.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 414). The brand is week and our core customers already have set drinks they prefer. In other words the market is over saturated.