Promotion

At Turned up our promotion is our sales team. They go out and find distributers for our product. Then from there our distributors become a part of our team. May sound complicated but everything is in order and we could not work without one another “Mutual services and duties need to be spelled out carefully, especially in franchise and exclusive distribution channels. For example, McDonald’s provides franchisees with promotional support, a record-keeping system, training at Hamburger University, and general management assistance. In turn, franchisees must meet company standards for physical facilities and food quality, cooperate with new promotion programs, provide requested information, and buy specified food products.  (ARMSTRONG/KOTLER, Marketing: An Introduction pg 324). We keep it simple or as simple as possible because again we know that things can get complicated. “Consumer and business marketing channels with even more levels can sometimes be found, but less often. From the producer’s point of view, a greater number of levels mean less control and greater channel complexity. Moreover, all of the institutions in the channel are connected by several types of flows. These include the physical flow of products, the flow of ownership, the payment flow, the information flow, and the promotion flow. These flows can make even channels with only one or a few levels very complex.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 314). Our major promotion will be like any other Vodka and that is free advertising with movies and music stars. We have a major deal with a rap artist that will promote this vodka in his songs and videos and in turn will give us a buzz. With the buzz circulating we will be obligated to bring more posters or deals to our brand with such a high demand. Other promotions will be in men's magazines like GQ and Esquire because sex sells.