EOC:WEEK 10: Benefits VS Features

   We don’t just sell vodka here at Turned-up and that is what sets apart from our competition. See everyone else sells vodka in a fancy bottle to make you feel special.  Yes Turned-up is a vodka but that is not what we sell, we provide an experience to our customers. Just like car companies make cars, but they don’t sell cars they sell the driving experience that is like no other. 
      Every one knows that vodka will get you drunk or it is a pick me up from a stress full day now that is the benefit of vodka. But our vodka come with features with every sip every mix. our features is not our unique bottle but our drinking experience because we pride our selves on the drinking experience rather than just getting the product out there.
 "Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain. This supply chain consists of “upstream” and “downstream” partners. Upstream from the company is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. Marketers, however, have traditionally focused on the “downstream” side of the supply chain—on the marketing channels (or distribution channels) that look toward the customer. Downstream marketing channel partners, such as wholesalers and retailers, form a vital connection between the firm and its customers."(ARMSTRONG/KOTLER, Marketing: An Introduction pg 331)