Monday, June 3, 2013
objective
At
Turned up vodka our objective is to bring a quality drink to our customers
while establishing great customer relations. Investing in the finest research
to bring our customers what they want and look for in a premium Liquor.
Building a relationship is our priority so we take pride In taking the best
qualities from great companies and making them our own. “Kohler’s overall objective is to build profitable customer relationships
by developing efficient yet beautiful products that embrace the “essence of
gracious living.” It does this by investing heavily in research and design
(R&D)” (ARMSTRONG/KOTLER, Marketing: An
Introduction pg 43). We are fully engaged; we connect with, laugh with,
and uplift the lives of our customers – even if just for a few moments. Sure,
it starts with the promise of a perfectly made beverage, but our work goes far
beyond that. When our customers feel this sense of belonging, our drink gives a
break from the worries outside. It’s about enjoyment at the speed of life –
sometimes slow and savored, sometimes faster. We consider the future and
without our customers we will have no future. That is why we truly believe that
our customer comes first before our profits. “Businesses
and products the company should consider in the future. Companies need growth
if they are to compete more effectively, satisfy their stakeholders, and
attract top talent. “Growth is pure oxygen,” states one executive. “It creates
a vital, enthusiastic corporation where people see genuine opportunity.” At the
same time, a firm must be careful not to make growth itself an objective.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 45)
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