Business Mission Statement

“Mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 40)

Our mission: to bring out the party animal of the human spirit – one person, and one cocktail at a time.

Selling vodka is simple and now a day it seems that every one is doing it, but at Turned-up we don’t sell vodka we sell the party. Our superb vodka has always been, and will always be, about quality. We’re passionate about sourcing the finest grapes and fermenting them with great care and love. Bringing to life the social butterfly in all our customers and encouraging them to drink responsible. Everyone has that party animal longing to emerge even if just for the night and Turned –up Vodka is here to let it roar. “A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create. Thus, McDonald’s mission isn’t “to be the world’s best and most profitable quickservice restaurant,” it’s “to be our customers favorite place and way to eat.” If McDonald’s accomplishes this customer-focused mission, profits will follow” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 41)