Stepping back and ready to evaluate Turned-up vodka
Though it has been a joyous
ride making up and deciding how to go about marketing this product, but will it
actually work? The answer is no. during my SWOT analysis I realized that there
are too many vodkas on the shelves already what makes my product different? Nothing
really in the end it is still vodka and my promotion method of getting a rapper
to promote it will pretty much die out and get lost in the minds of the people.
Sooner or later another rapper that is much bigger than the last will promote
another brand. In all truth At turned up we are not keen on selling dreams to
young kids because that is what advertising for alcohol does because as adults
we know that it gets us drunk and it is not as lavish as it looks. “Sustainable marketing goes beyond caring for the needs and
wants of today’s customers. It means having concern for tomorrow’s customers in
assuring the survival and success of the business, shareholders, employees, and
the broader world in which they all live. Sustainable marketing provides the
context in which companies can build profitable customer relationships by
creating value for customers in order to capture value from customers in
return, now and in the future.” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 538). Providing
great customer service ais number one on our list and to do that we chose to
not put this on the market because of the simple fact it will fail. “in almost constant touch to make certain the customer stays
satisfied. Success depends on building solid, long-term relationships with
customers, based on performance and trust.” (ARMSTRONG/KOTLER, Marketing:
An Introduction pg 414). The brand is week and our core customers already have set drinks they prefer. In other words the market is over saturated.