Week 3 EOC: My Demographics

I am Generation Y

Millennials (or Generation Y) the 83 million children of the baby boomers, born between 1977 and 2000. Born between 1977 and 2000, these children of the baby boomers number 83 million, dwarfing the Gen Xers and larger even than the baby boomer segment. This group includes several age cohorts: tweens (aged 9–12), teens (13–18), and young adults (19–32). One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks. A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging. Marketers of all kinds now target the Millennials segment, from automakers to political campaigns. However, the Millennials are bombarded with marketing messages coming at them from all directions. And rather than having mass marketing messages pushed at them, they prefer to seek out information and engage in two-way brand conversations. Thus, reaching these message-saturated consumers effectively requires creative marketing approaches.

Personally I do not agree with this description full heartily because yes I fall into the young adult subcategories but as a whole it is all wrong. Born in 1985 I did not have all the things that we have now. I had cordless phones and dial up. Yet I am very comfortable with technology and do feel it is a way of life now only for the simple fact that everything is leaning towards that way.