Week 2 EOC: Boston Consulting Group

 Video game makers have not dodged the recession at all but they are still in the game. Some may say that PC gaming will be the heavy hitter to knock the consoles out of the market, but is that really the answer? From a Boston Consulting approach the top main systems are still in good standings.  The approach is in terms of its market growth rate and relative market share. SBUs are classified as stars, cash cows, question marks, or dogs. If we take a close look PC gaming will be a star for the simple fact that all games will be up to date with graphics and content instead of waiting ten years for the next console. according to ING “Unlike with consoles, there is no one company that sets rules and says yes or no to everything that happens on the PC platform. It’s an open environment with plenty of options for nearly every kind of service…” (http://www.ign.com/articles/2012/12/21/why-pc-gaming-ruled-in-2012)Cash cow will be hand held systems like the Game Boy. The Game Boy leans more towards kids and that will always bring in the cash. From ABC News “Nintendo's Pocket Rocket With a half-million of these $100 handheld game units sold in its first week of introduction, Nintendo claims it to be the fastest-selling game system…”(http://abcnews.go.com/Technology/story?id=98471&page=1#.UWMIhZPnuok)Question marks would be PlayStation and Xbox consoles because as games like “Call of Duty” and “Madden” that allow online play true Fans will always stay loyal. "Most people who liked console games in the past still do today," says Alex Hutchinson, creative director of Ubisoft, "but they're also looking for a wider spread of experiences. I want some games I can play quickly after work or while the kids are asleep and have a short satisfying experience." (http://www.cnn.com/2012/11/09/tech/gaming-gadgets/console-gaming-dead). Not many dog in this fight other than Sony’s PSP, but diehard fans will be fans to the end Sales may decline but it will never go away.