Week 6 EOC movie promotions

                There are many stand-alone movies that are coming out this summer movie season but still some that could not stand alone if movie profits depended on it. Oh wait it does. Many movies that will premiere this summer like Super-man will need no marketing strategy because the name sells its self. With a film like After Earth it may not be about a super hero everyone knows and love so they go for the big named actor like Will Smith and just his name sells the movie. Now a movie like Pacific Rim really needs a marketing strategy to maybe even break even at the theaters.  All this movie has is its special effects what they need to do is segment the market to find their target market. Instead of scattering their marketing efforts (the “shotgun” approach), firms are focusing on the buyers who have greater interest in the values they create best (the “rifle” approach). (Marketing: An Introduction pg 175). For this movie would target hard core gamers, tweens, and, science fiction lovers. Demographic factors are the most popular bases for segmenting customer groups. One reason is that consumer needs, wants, and usage rates often vary closely with demographic variables. Another is that demographic variables are easier to measure than most other types of variables. Even when marketers first define segments using other bases, such as benefits sought or behavior, they must know segment. (Marketing: An Introduction pg 175). I will play the preview to this movie on Cartoon Network’s Adult swim to bring in some cartoon fans. Also I will have it advertise on all the online games like World of War Craft, Star Craft and any other major SiFi game on line. That being said with marketing I would be heavy with establishing a toy that kids can play with. That will bring in the tween that have no school for the summer. Offering different products or using different marketing approaches for different age and life-cycle groups. For example, for kids, Oscar Mayer offers Lunchables, full of fun, kid-appealing finger food. For older generations, it markets Deli Creations, everything they need to create a “hot and melty fresh-baked sandwich in a microwave minute.” (Marketing: An Introduction pg 175).